H-D Catalog & Event Designs













Creating designs for Harley-Davidson catalogs and events was part of my job at RK Stratman. RKS is an officially licensed Harley-Davidson apparel company so all of the designs have to be approved by Harley-Davidson and adhere to their brand guidelines. The designs I created were printed via traditional screen printing using ten to twelve spot colors. They had to be designed so they could be printed on any color garment without changing the screens on the press. They also had to be designed to appeal to Harley-Davidson riders and fans.
H-D Dealership Designs
























Most of my time at RK Stratman was spent designing shirts for Harley-Davidson dealerships around the world. I designed hundreds of these unique screen print designs. Some jobs came with direction but usually it was up to me to research the area the dealership was in and create designs that would appeal to tourists or people who live in that area. I also had to develop an understanding of Harley-Davidson motorcycles and the different models and eras, which wasn't something I was really interested in before getting this job.